Reliably Measure CTV Attribution with Vibe.co & Funnel

How Vibe’s new integration with Funnel.io changes the way marketers measure streaming TV

Although Connected TV has become an essential part of the modern media mix, for many marketers, its data still exists apart—valuable, but difficult to connect to the rest of the marketing picture. While performance teams measure paid social and search in real time, CTV can sometimes lag behind in isolated reports and hard-to-interpret metrics.

This is the core issue Vibe.co’s new integration with Funnel.io addresses. Together, we’re making CTV advertising fully measurable within the same infrastructure that brands already use to understand their digital performance.

For marketers using Vibe.co to run campaigns on streaming TV, this means a simple but powerful shift: your CTV data is no longer separate. It’s unified, structured, and ready to be analyzed alongside everything else that drives growth.

Bringing Streaming TV into your marketing intelligence stack

Funnel.io is a leading marketing intelligence platform that simplifies analytics by automatically pulling, transforming, and sending campaign data from over 500 sources—including Google Ads, Meta, Shopify, and Klaviyo—to your preferred destinations, like Google Sheets, Looker, Power BI, or BigQuery. It gives teams a clean, unified view of performance across platforms, without code or engineering work.

With this new integration, CTV performance data from Vibe.co enters that ecosystem seamlessly. There’s no need for manual exports or custom scripts: from the moment a campaign runs, its results become part of your centralized dataset.

This makes it possible to monitor CTV performance in context, with the same consistency and transparency as any other paid channel.

Designed for modern teams, not just technical ones

Funnel was built so marketing teams—not just analysts—can work directly with performance data. No SQL or dev tickets. No waiting on engineering resources. Marketing teams have access to the data to explore further, follow a hunch, and visualize the results the way they want.

Vibe.co data is filtered, normalized, and transformed directly in Funnel’s no-code interface. You get flexibility to route that data  wherever your team makes decisions, whether that’s a simple spreadsheet, BI dashboard, data warehouse,  or visualized directly within the Funnel Marketing Intelligence platform.

However you choose to visualize your data the time and effort needed to make CTV data useful is dramatically reduced. Most importantly, the decisions about how to act on that data stay with the marketers closest to the outcomes.

Why it matters

Bringing CTV data into the marketing intelligence layer allows Streaming TV to be treated with the same rigor and responsiveness as other channels:

When CTV data is structured, accessible, and reliable, it becomes easier to get alignment across teams:

Strategy doesn’t have to wait for quarterly reviews.
Executives don’t have to ask for a separate report.
Everyone sees the same numbers, in the same format, at the same time.

It’s a small change in workflow, but a significant shift in how Streaming TV is used, measured, and justified.

CTA: See how it works 👉 Vibe.co integration Marketplace