Introducing Stella for Vibe

Prove CTV, the way you prove every other channel

Ask a performance marketer why they haven't scaled CTV and you'll hear a version of the same thing: I can't measure it. Not "the inventory is bad" or "the creative won't land." The hesitation is almost always about proof. You can see a Meta conversion the second it happens. A streaming impression works differently. No click to log, no clean tag to follow, so your dashboard undermines the value of the channel.

So CTV ends up underfunded, not because it underperforms, but because it looks like it does. You leave growth on the table, pushing more spend into saturated channels while a working one sits capped.

Today we're making CTV easier to prove. Vibe now connects directly to Stella, a causal measurement platform built for DTC brands. Your Vibe data flows in automatically, and streaming becomes a fully measurable line in every analysis Stella runs.

Why CTV keeps getting under-credited

Every measurement method has a blind spot, and CTV manages to sit in all of them at once.

Click attribution barely registers a channel that rarely produces a click. View-through watches a conversion follow an impression and calls it causation, which over-credits about as often as it under-credits. And a media mix model can see streaming's contribution but struggles to isolate it when CTV spend rises and falls in lockstep with the rest of the budget.

Each failure points the same direction. All of them shortchange streaming, which is why it rarely gets the credit it earns. A single incrementality test can correct that, but only for the window it ran in. Come next quarter, you're relitigating streaming's value all over again.

What connecting Vibe to Stella unlocks

Once you connect, Stella treats Vibe like any other channel it measures. That means:

Stella measures best when Vibe isn't sitting on its own. Pull in Shopify, Amazon, and your other channels, and it reads the full ecosystem together, which is exactly what a channel like streaming needs to get properly credited.

Proof: In a recent geo holdout run through Stella, Vibe drove a 16% lift in sales in the test regions — $25.6K of incremental revenue on $23K of CTV spend, measured causally against held-out control markets.

Measurement has always been our obsession

This is the part we care about most. Vibe exists to make CTV work like a performance channel, and a performance channel lives or dies on measurement. So measurement was never bolted on. Vibe already plugs into the tools performance marketers trust, like Northbeam, Prescient, and Triple Whale. Stella adds a causal layer on top: not just whether Vibe worked, but how much it drove and where the next dollar should go.

Get started

If you're already running Vibe, you can connect to Stella and start measuring today. If you're evaluating CTV and measurement is the thing holding you back, this is the answer to it.

Connect Vibe to Stella here.