

It was a great week in New York! CTV and streaming were the stars of the show, as advertisers flock to understand its promise. Along with industry peers, Vibe.co gave a presentation on the power of CTV as a performance channel and a not-so-secret weapon for agencies of all sizes. Watch the full discussion below.
Don’t have time to watch the whole talk? Register for free and see the platform for yourself!
Arthur Querou, Vibe CEO on stage at Adweek 2022.
Want to learn more about our credit back for agencies?
Book a call with one of our agency experts here.
Or just register and check it out for yourself!
How ecommerce brands use CTV for Black Friday — Klaviyo suppression, Walmart Audiences, Q4 CPM management, and measurement setup in Northbeam and Triple Whale.
How DTC brands use streaming TV to find and acquire net-new customers — audience targeting with retail purchase data, CAC vs. Meta, and what to measure.
CTV ROAS benchmarks for ecommerce and DTC brands: what to expect, why attribution window changes everything, and what Vibe customers actually see.
On Vibe.co, CTV spend routes into Northbeam and Triple Whale the same way Meta and Google do. Here’s the setup, attribution model, and results.
New data shows 84% of Americans actively shape the ads they see. Here’s how memory science and timing can make your Black Friday shopping smarter.

© 2026 Vibe, Inc.