

It was a great week in New York! CTV and streaming were the stars of the show, as advertisers flock to understand its promise. Along with industry peers, Vibe.co gave a presentation on the power of CTV as a performance channel and a not-so-secret weapon for agencies of all sizes. Watch the full discussion below.
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Arthur Querou, Vibe CEO on stage at Adweek 2022.
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Series B growth teams are adding CTV. Here's how the main platforms break down — and which one produces results a CFO will actually accept.
Run a CTV pilot that answers the question your CFO will ask. How to size it, measure it, and walk out with a number worth acting on.
A practical guide to CTV benchmarks for large brands — incremental reach, ROAS, foot traffic lift, and what actually drives results vs. what doesn't.
A guide to the foot traffic measurement partners that work with CTV advertising platforms — Foursquare, Lifesight, GroundTruth, InMarket, and more.
How agencies build, target, and measure ABM campaigns on streaming TV for B2B clients — from account list activation to pipeline attribution.

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