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Prescient AI

Evidence-first MMM + Forecasting

Overview

Prescient AI connects your spend and sales data to reveal what truly drives growth. It quantifies halo across retail, Amazon, and online, and shows how awareness converts into measurable sales. Daily and weekly forecasts highlight next-best actions so teams can shift budgets with confidence and see campaign-level performance across all channels, including CTV.

  • Daily and weekly forecasts that explain true performance drivers.
  • Quantifies halo across retail, Amazon, and online for full ROI clarity.
  • Reveals how awareness converts into measurable sales lift.
  • Campaign-level visibility and attribution across channels, including CTV.
  • Smart scaling recommendations to optimize budget allocation.

How to use

Connect your spend and sales sources, including Shopify, Amazon, or retail feeds. Prescient automatically maps campaigns, quantifies halo, and generates forecasts with confidence ranges. Use what-if simulations to test budget changes, validate results, and identify where to scale. Add CTV campaigns to see cross-channel lift and performance across your marketing mix.