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Triple Whale brands are turning CTV into measurable growth with Vibe.co
2 min read
Triple Whale brands are turning CTV into measurable growth with Vibe.co
Triple Whale connects sales and ad spend data to reveal which channels and campaigns truly drive incremental revenue, helping brands optimize marketing performance and confidently scale ad spend.
Measuring incremental lift: The key to scaling CTV
CTV offers the scale of traditional linear TV combined with the targeting precision of digital. For Triple Whale’s performance-driven brands, the challenge has always been measurement: How can they confidently invest in CTV and understand incremental revenue lift?
The Challenge
- Traditional attribution relies heavily on clicks—but CTV rarely delivers clicks.
- Brands can’t confidently invest in CTV without clear performance data.
- Lack of transparency makes it hard to know whether ad dollars are driving incremental revenue or just overlapping with other channels.
The Solution: Vibe.co + Triple Whale
Triple Whale partnered with Vibe.co to make CTV measurable, predictable, and scalable.
- Media Mix Modeling (MMM)
Vibe.co’s CTV spend and impression data feed directly into Triple Whale’s MMM engine, giving brands a clear picture of what’s driving revenue. - Incremental Revenue Attribution
Brands can now attribute revenue to Vibe-run CTV impressions and quantify true incremental lift—so every dollar can be evaluated for ROI. - Full-Funnel Visibility
The integration provides a unified, cross-channel view of performance, helping teams make smarter budget decisions across ads, CTV, retention, and more. - Forecasting & Scale
MMM insights allow brands to forecast future CTV performance, giving them confidence to scale spend or optimize campaigns before committing additional dollars.
Why this matters
- CTV becomes performance media: No longer just awareness, now measurable ROI.
- Smarter spend decisions: Brands know which channels are driving incremental revenue.
- Data-driven strategy: Teams can refine creative, targeting, and media mix based on actionable insights.
“It’s been really awesome working with the Vibe team. Not only have they been a great partner on the integration side … but the team in general — they’re just really freaking cool.” — Brian Garvin (“BG”), Triple Whale
By combining Triple Whale’s incrementality measurement with Vibe.co’s CTV platform, brands can now see exactly which ad dollars drive incremental revenue, turning CTV from a top-of-funnel channel into a measurable growth engine.”
