The post-pandemic world made us all more familiar with QR codes. But these encoded data patterns can do much more than bring up the local restaurant’s menu. Digital marketers use QR codes in video advertising to convert customers fast. Add a QR code to your CTV ad campaign to realize an instant boost in customer engagement!
“QR” stands for quick response. A Japanese tech company invented QR codes in 1994. QR codes are encoded pieces of data composed of a unique series of dots and squares. The pattern represents information that your smartphone can translate. QR codes work very similarly to barcodes; each one is unique. Marketers utilize QR codes in print and video advertising to direct consumers to a specific landing page.
Make the QR code the focus of the ad frame. Highlight that you want the audience to engage and scan. Simply putting the QR code box on the screen isn’t enough to get a conversion. It is essential to consider its placement and prominence carefully.
Tempt viewers to scan your QR code with a strong call to action. Great examples of high-conversion CTAs are discount codes, free gifts, and exclusive content or products. Your call to action should make viewers feel like they will miss out by not scanning the QR code.
Add a tracking link to all QR codes. You need data to determine if your ad is successively engaging with viewers. Create a unique URL for the QR code, so you know all visits to the landing page result from the scanned QR code.
Don’t rely on a single ad to boost your sales numbers. Instead, make multiple CTV ads with varying calls-to-action, color schemes, and stories. Track engagements of all ad versions to see what content your customers prefer. Thankfully, Vibe.co allows users to easily segment campaigns into multiple ad sets.