Vibe.co x Triple Whale: Proving CTV Performance with Media Mix Modeling

CTV is one of the fastest-growing channels in performance marketing, but proving its impact has been a challenge. Traditional attribution tools rely on clicks, which CTV doesn’t generate. That’s why Vibe.co is now integrated with Triple Whale, enabling brands to measure the incremental revenue impact of CTV using Media Mix Modeling (MMM).

This partnership gives performance marketers the tools they need to treat CTV like a performance channel, not just a brand awareness lever.

Why This Matters

With this integration, performance marketers can:

Real Results from Vibe.co

Brands using Vibe.co already see measurable revenue impact from CTV. For example, Sijo Home, a home goods DTC brand that re-entered CTV after lackluster early  results saw dramatic improvements:

Those early signals now feed MMM models in Triple Whale, confirming CTV’s role in elevating both audience quality and scalable performance.

With Triple Whale’s MMM engine layered in, brands can leverage true incrementality modeling across campaigns.

What You Can Do with Vibe.co + Triple Whale

Triple Whale: Use MMM to identify top-performing channels and optimize spend with actionable, data-driven recommendations.

Vibe.co: Align creative strategies with high-ROI channels for maximum impact.

Triple Whale: Moby Agents automate performance analysis, enabling faster, smarter decisions across campaigns.

Vibe.co: Leverage these insights to refine creative assets and boost campaign effectiveness.

Triple Whale: Integrate data from all channels, including offline and influencer efforts, for a complete performance picture.

Vibe.co: Pair these insights with creative analytics to optimize content and drive results.

Wrapping Up

The Vibe.co x Triple Whale integration closes the attribution gap for CTV. By combining Vibe.co’s deterministic media delivery with Triple Whale’s advanced measurement models, ecommerce businesses can now: