Vibe.co x Rokt mParticle: Activate your customer data on Streaming TV

2 min read·Jan 15, 2026

We're excited to announce our integration with Rokt mParticle, the leading hybrid customer data platform trusted by enterprise brands like HBO Max, JetBlue, and Spotify. This partnership enables Vibe.co advertisers to automatically sync their customer audiences and behavioral data to streaming TV, turning your CDP into a powerful engine for CTV performance.

What Rokt mParticle does

Rokt is the global leader in eCommerce, unlocking real-time relevance in the moment that matters most – The Transaction Moment. Rokt’s AI Brain and eCommerce Network powers billions of transactions connecting hundreds of millions of customers, and is trusted to do this by the world’s leading companies including Live Nation, Macy’s, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons, and HelloFresh.

Why this matters for Vibe.co

Performance marketers have mastered audience targeting on digital channels using rich customer data. Now, you can bring that same precision to the big screen. The mParticle integration eliminates the friction of manual audience uploads and gives you automatic, real-time audience syncing for CTV campaigns. Leverage your existing segments, user behaviors, and predictive audiences to reach the right people with highly relevant ads on streaming TV.

How it works

Connect mParticle to Vibe.co to automatically sync your audiences and retarget your customers.

Keep your audiences updated with no manual uploads. Rokt mParticle can create audiences with its AI engine, which are activated into your Vibe.co CTV strategy.
Real-time precision targeting wherever customers are, based off high quality intent signals for better business outcomes
mParticle’s embedded intelligence enriches customers data and provides actionable insights to easily build new audiences that expand your reach.

Once connected, Vibe.co becomes an audience destination in your mParticle workspace. Select which audiences to send, and Vibe will automatically create and update CTV audiences for targeting. It's that simple.