Product updates
Why the Google Tag Manager pixel matters for Vibe.co campaigns
1 min read
Why the Google Tag Manager pixel matters for Vibe.co campaigns
Running campaigns on Vibe.co means reaching audiences in high-quality streaming environments where attention is stronger and brand impact is real. But to prove that impact, measurement matters—and that’s where the Google Tag Manager (GTM) pixel comes in.
What the GTM pixel does
The Vibe.co pixel placed through Google Tag Manager allows you to connect CTV ad exposure to the actions people take on your website. Once installed, you’ll be able to see:
- page visits driven by your CTV ads
- add-to-carts, sign-ups, and purchases that occur post-view
- return visitor lift driven by Vibe campaigns
- cross-channel halo effects (how CTV boosts search, social, and direct traffic)
In short: the pixel makes your CTV campaigns measurable.
Why this matters
Unlike click-based channels, CTV is a view-through medium—meaning conversions typically happen after someone watches your ad, not from clicking it.
Without the pixel, you see impressions.
With the pixel, you see impact.
Benefits for marketers
- clearer attribution
- real-time performance signals
- better audience retargeting
- smarter optimization while campaigns are live
If you’re scaling CTV, this isn’t optional—it’s foundational.
How to set it up
We made installing the Vibe pixel in Google Tag Manager straightforward.
Follow the step-by-step tutorial.
