Product updates
Vibe.co x Tap In Digital: CTV measurement and incremental growth
3 min read
Vibe.co x Tap In Digital: CTV measurement and incremental growth
We’re thrilled to announce our partnership with Tap In Digital, a leader in data-driven marketing analytics, to bring unprecedented measurement and performance insights to connected TV (CTV) advertising. Together, we’re helping brands understand not just where their impressions occur, but how those impressions drive real sales and revenue.
Making CTV measurable, and performance-driven
CTV has long been seen as a premium branding channel, but quantifying its direct impact on sales has been a challenge. By integrating Vibe.co’s impression-level API data by geo with Tap In’s media mix modeling, we can now measure CTV performance at an unprecedented level of detail.
Tap In’s model connects:
- Vibe.co’s verified CTV impressions by geography
- Sales and revenue by geography
- Cross-channel impressions from Meta, Google, X, and other search and programmatic media
The result? A clear, actionable understanding of which channels drive incremental growth, and which are oversaturated.
Case study snapshot with a leading telehealth brand
A growing telehealth and supplement brand partnered with Tap In Digital to uncover which marketing channels truly moved the needle. Using Tap In’s media mix modeling with Vibe.co’s CTV data, the results were striking:
- +67 additional sales for every +20% increase in Vibe.co spend per month
- $29 incremental cost per sale, the lowest among all channels
- Predicted 12-month sales growth from 1,022 to 2,722 with increased Vibe.co investment
- Steady efficiency even as budgets scaled, showing no saturation
- Strong correlation between Vibe.co impressions and local sales
“Vibe is by far where you get the most bang for your buck — it’s efficient, scalable, and drives real results.” — Kirk Nielson, Sales & Marketing Lead at Tap In Digital
Why Vibe.co outperforms
In the same models, other programmatic solutions like StackAdapt did not deliver the same efficiency or incremental impact. Kirk Nielson, Marketing & Sales leader at Tap In Digital explains:
- “StackAdapt CPMs may look efficient, but impressions don’t drive response
- Our models often recommend reducing StackAdapt spend in favor of Vibe.co, where impressions directly correlate with sales
- Vibe.co’s 100% direct, verified supply ensures every impression is authentic and measurable, enabling Tapin’s model to link exposure to real conversions”
CTV with Vibe.co isn’t just a brand play, it’s a performance channel that drives measurable sales growth.
The takeaway
The Tap In Digital and Vibe.co partnership proves that CTV can be:
- Measured with precision
- Scalable without efficiency loss
- Performance-driven, delivering real incremental sales
At Vibe.co, we’re excited to continue expanding our partnerships with measurement partners to help brands unlock true performance and maximize their marketing impact.
