Introducing smarter reporting for CTV

2 min read·Dec 08, 2025

CTV campaigns are growing, but advertisers have long struggled to see the full picture. Pre-built reports limit how you can slice and analyze your data, making it harder to uncover insights and optimize performance. That changes today.

Vibe’s Report Builder is here: a flexible, self-serve reporting tool designed specifically for CTV. It puts the power of custom analysis in your hands, so you can answer the questions that matter most to your business.

Flexible reporting, instant insights

With our new Report Builder, you can:

  • Analyze any dimension: Time, Ads, Demographics, Screens, Inventory, or Geo & Audience.
  • Measure the metrics that matter: Impressions, spend, completed views, conversions, revenue, and ROAS.
  • Track trends and forecast performance: Aggregate data across days, weeks, or months to spot patterns and optimize campaigns.
  • Create reusable templates: Build a report once, save it, and reuse it anytime for fast, consistent insights.

Designed for every advertiser

Whether you’re an agency, a DTC brand, or an enterprise team, Report Builder makes it easy to:

  • Compare performance across channels, creatives, audiences, and regions
  • Identify which audiences, creatives, or placements drive the best results
  • Turn complex CTV data into actionable insights
  • Export reports in your preferred formats and schedule automated delivery

Report Builder is more than a reporting tool, it’s the smart, flexible, CTV-specific solution that finally brings clarity to your campaigns, while saving time through automation and seamless sharing.

Start building your first report today!

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