Vibe.co's Developer Platform lets technology partners build connected TV (CTV) advertising directly into their own products through Vibe's APIs. If your platform already helps advertisers plan campaigns, manage audiences, or measure performance, you can now extend that into streaming TV without building a CTV business from scratch. It's available today through the developer portal, where partners generate API keys and connect to Vibe's campaign and audience infrastructure.

Your users don't need a separate Vibe account or a new workflow. CTV becomes a native capability inside the product they already use.

What is the Vibe Developer Platform?

The Vibe Developer Platform is a set of APIs that let any platform embed streaming TV advertising into its product. Partners register an app, generate credentials in the developer portal, and connect to Vibe's premium channel network. How deep the integration goes is up to you.

It's built for the teams that already sit at the center of advertiser workflows: measurement providers, data and analytics tools, campaign-management platforms, and retail media networks. These platforms control how advertisers plan budgets, activate audiences, and read results, and CTV has rarely been part of that picture. The Developer Platform makes Vibe's network addressable through code so it can be.

Documentation, quick starts, and API references live in the developer portal, so a technical team can evaluate the fit before committing to a build.

Two ways to build on Vibe: self-serve install or embedded buying

Partners have different relationships with their users, so the platform supports two integration modes. The first is self-serve installation, for measurement providers, data platforms, and analytics tools. Your users connect their Vibe account from the integrations marketplace in a few clicks, and data starts flowing. No custom handoff, no account team required.

Fospha is live on this model today. Vibe CTV spend and impression data syncs to its pipeline daily, so advertisers see how streaming TV contributes to revenue next to every other paid channel. The same pattern already powers integrations with Northbeam, Triple Whale, and Haus, which is good evidence the model holds up in production.

The second mode is embedded buying, for campaign-management platforms, retail media networks, and any product where advertisers allocate performance budgets. You build a deeper integration: campaign creation, budget allocation, audience syncing, and reporting that all live inside your interface. Your users see Vibe CTV as a native line item, not a separate buy. That path starts with a conversation with the partnerships team.

What can you build with Vibe's APIs?

Vibe's APIs are organized around the jobs your integration needs to do: planning campaigns, activating audiences, measuring outcomes, and reporting on results. Each job maps to its own set of endpoints, so you only build the surface you need.

To plan and launch, the Campaign, Budget, and Targeting APIs let your platform create and manage Vibe campaigns for advertisers. Budgets sync, line items update, and campaigns activate without the advertiser leaving your interface. On the audience side, the Audience Sync and Segment APIs pass your platform's first-party data, CRM segments, or identity-graph audiences to Vibe targeting, and those audiences can run on streaming TV the same day.

Measurement and reporting close the loop. The Conversion, Attribution, and Event Tracking APIs connect ad exposure to outcomes, so a measurement partner can pull Vibe impression and spend data into its models, or a platform can tie CTV exposure to purchases, leads, or any tracked event. The Reporting and Data Export APIs push campaign performance into whatever dashboard your users already rely on, on a schedule or in real time.

Why build CTV into your platform now?

CTV has grown as a performance channel for years, but most of that growth has happened in isolation. Advertisers activate streaming TV in one tool, measure it in another, and reconcile the numbers by hand. The budgets that fund it often sit in platforms with no native path to CTV at all.

The Developer Platform closes that gap. By exposing Vibe's CTV capabilities as APIs, the platforms that already own advertiser workflows can add streaming TV without introducing new complexity for their users. For B2B and performance teams, that means reaching audiences on CTV with the budgets and measurement systems they've already built. Platforms, meanwhile, add a high-growth channel to their product surface without the overhead of running CTV infrastructure.

Media buying is also getting more automated. Advertisers set objectives and constraints, platforms execute across channels, and the channels that can't be reached programmatically get left out. Vibe's APIs make CTV addressable in that model, including for enterprise and agent-based buying systems where campaign creation, budget management, and reporting all run without a human in the loop.

How do you get started as a partner?

Getting started depends on which integration mode fits your platform. Self-serve partners can begin today in the developer portal: register your app, generate an API key, and publish to the marketplace, where your users will find and connect to your integration in a few steps. Teams that want to embed Vibe campaign capabilities directly into their product should reach out to the partnerships team to scope timeline and technical requirements.

Either way, the developer portal has the documentation, quick starts, and API references you need to evaluate and build.

FAQ

Is there an API for CTV advertising I can build into my platform?

Yes. The Vibe Developer Platform exposes CTV campaign creation, audience activation, measurement, and reporting as APIs. Partners register an app in the developer portal, generate API keys, and connect to Vibe's premium channel network. You can build a light self-serve integration or a fully embedded buying experience.

How can a measurement or analytics platform integrate Vibe CTV data?

Measurement and analytics tools use the self-serve model: your users connect their Vibe account from the integration marketplace, and CTV spend, impression, and conversion data flows to your platform daily. Fospha runs on this model today, syncing Vibe data into its pipeline alongside other channels. The Conversion, Attribution, and Reporting APIs handle the exchange.

Can I embed streaming TV campaign management inside my own product?

Yes, through embedded buying. Campaign-management platforms and retail media networks build campaign creation, budget allocation, audience syncing, and reporting into their own interface using the Campaign, Budget, Targeting, and Audience Sync APIs. Your users manage Vibe CTV as a native line item without leaving your product. This path starts with the partnerships team.

What can you build with Vibe's CTV advertising APIs?

The APIs cover four jobs: planning and launching campaigns, activating audiences, measuring performance, and reporting. You can sync first-party or CRM audiences to streaming TV, tie ad exposure to purchases or leads, and push performance data into your own dashboards in real time. You build only the endpoints your integration needs.

How does a platform become a Vibe integration partner?

Self-serve partners can start immediately in the developer portal by creating an app, generating credentials, and listing in the marketplace. Platforms pursuing embedded buying contact the partnerships team to scope the integration. Documentation and API references are available in the developer portal for both paths.