Vibe.co vs MNTN vs Tatari vs TheTradeDesk

The CTV Ad Platform Built for Performance Marketers

If you’re a performance marketer or growth-minded brand, there’s one clear choice for streaming TV: Vibe.co.

Vibe combines AI optimization, verified data, transparent measurement, and premium supply — built to drive real ROAS, not vanity metrics.

1. Hyper Targeting

Vibe.co

Vibe’s 120 million verified buyer profiles power audience precision on par with Meta or Instagram — but on TV.

Import CRM or CDP data, retarget site visitors, and reach new buyers with AI-powered purchase intent modeling.

✅ CRM & CDP onboarding

✅ Retargeting and lookalike audiences

✅ Real buyer data, not demographic guesses

MNTN

Uses limited third-party data and generic behavioral signals.

Targeting focuses on broad audience categories — not buyer intent.

Tatari

Relies on household-level or panel-based targeting, without CRM or CDP integrations.

TheTradeDesk

Uses open-market broker data with cookie-based identifiers — inaccurate for CTV and disconnected from purchase behavior.

2. Measurement & Reporting

Vibe.co

Vibe delivers true CTV attribution, avoiding post-click inflation.

Integrates with top-tier analytics and attribution platforms like TripleWhale, Northbeam, Haus, Appsflyer, Adjust, and WorkMagic for third-party verified measurement.

✅ Pure CTV impact measurement

✅ Real incremental sales attribution

✅ Unified cross-channel performance dashboard

MNTN

Leans on post-click attribution, overstating results.

Limited integrations with modern e-commerce measurement platforms.

Tatari

Depends on panel-based brand lift studies rather than performance analytics.

No third-party measurement integrations.

TheTradeDesk

Offers deep analytics but with complex, blended attribution across CTV, display, and video—making performance tracking murky.

3. Premium Supply Only

Vibe.co

Vibe partners directly with content distributors (Roku, Tubi, Peacock, Fubo, etc.), ensuring 100% premium inventory with up to 50% lower cost.

No resellers. No fraud. No wasted spend.

✅ Direct premium supply

✅ Fraud-free, bot-free inventory

✅ Lower CPMs and higher quality

MNTN

Sources inventory through resellers, inflating costs and reducing transparency.

Tatari

Relies heavily on open market and programmatic exchanges, creating brand safety and cost issues.

TheTradeDesk

Aggregates across thousands of intermediaries, diluting supply quality and price control.

4. AI Optimization

Vibe.co

Vibe’s AI recommendation engine mirrors Meta’s—learning from buyer behavior and campaign performance to automatically optimize for ROAS.

✅ Predictive bidding powered by first-party data

✅ Dynamic creative optimization

✅ Real-time learning loops

MNTN

Depends on manual optimizations and human-led account management.

Tatari

No AI-driven optimization—relies on user-set rules and static performance adjustments.

TheTradeDesk

Optimizes based on bid algorithms across multiple channels, not tuned for CTV or purchase-based outcomes.

5. Proven Performance

Vibe.co

Vibe consistently drives 250%+ ROAS for e-commerce and omnichannel brands—verified through independent third-party studies.

Dozens of documented case studies prove measurable impact.

✅ 250%+ ROAS average

✅ Verified e-commerce performance

✅ Success stories across DTC, retail, and lifestyle

MNTN

Performance claims are internally measured, with no third-party verification.

Tatari

Reports “brand lift” rather than sales lift—unsuitable for performance-driven marketers.

TheTradeDesk

Performance hard to isolate due to multi-channel attribution blending.

6. Cost Structure

Vibe.co

Vibe is as simple and flexible as Meta Ads: no contracts, low minimums, full self-serve control.

Start small, scale fast, or pause anytime—risk-free for marketers.

✅ No commitments

✅ Low spend thresholds

✅ Transparent pricing

MNTN

Requires annual contracts and high monthly minimums.

Tatari

Operates under managed service contracts with restrictive minimums.

TheTradeDesk

Reserved for enterprise clients with high budgets and long-term contracts.

7. Momentum: The Growth Story

Just like Ramp outpacing Brex, Vibe’s growth curve outshines every competitor.

While others slow or consolidate, Vibe’s platform is scaling exponentially—driven by proven ROI and first-party data innovation.

Vibe.co

2022

2023

2024

MNTN

2022: 2× growth, managed-service focused

2023: Slower product releases, limited innovation

2024: Growth plateaued, targeting enterprise only

Tatari

2022: Solid but flat growth, panel measurement focus

2023: Few updates, limited data innovation

2024: Growth stagnant, self-serve adoption low

TheTradeDesk

2022: Growth in display/audio, not CTV

2023: Complexity limits SMB access

2024: Slower CTV expansion, enterprise-heavy strategy

The Verdict

Built for Performance Marketers

Vibe brings the precision of Meta Ads to the power of TV, with transparent measurement, AI-driven targeting, and premium supply access.

Whether you’re a startup or an enterprise brand, Vibe is built to drive real, measurable growth—not impressions.

👉 Start your first CTV campaign on Vibe.co today — the #1 CTV platform for performance and ROAS.