Valentine's Day is right around the corner! But don’t fret, there is still time to boost sales from last-minute shoppers with CTV advertising. Most Valentine's Day gifts are purchased on the 14th, so take advantage of the holiday shopping rush by promoting a video ad focusing on products that can be picked up quickly!
Sometimes the best gift is one your loved one can pick out themselves. Gift cards are quick to purchase and relieve the stress of someone who can't decide on the perfect Valentine's Day gift. Consider offering an exclusive bonus or free item with all gift cards purchased on the 14th.
The option for a same-day pick-up is a lifesaver for last-minute shoppers! Promote an item you have a lot of inventory and promise fast and easy in-store transactions. Boost the attractiveness of your offer by including a free personalized card or note with a curbside pick-up purchase.
CTV and OTT advertising allows you to tailor viewership to target last-minute Valentine's Day shoppers in your area. Key demographics to focus on are:
CTV ads are the best way to capture last-minute holiday purchases. You can upload and promote your video ad in minutes. In addition, unlike linear TV commercials, you don't buy ad slots or airtimes. Instead, CTV ads are served automatically to an audience you select. Therefore, you don't have to worry about buying expensive prime time slots.
In addition, viewers engage with CTV ads on all their connected devices. This feature is huge for last-minute shoppers because they can purchase an item directly from your ad through hyperlinks or QC codes. Customers can immediately buy their last-minute Valentine's Day gift, earning you quick sales and your shoppers' peace of mind.