Case studies

Audien Hearing Hits 6.9x ROAS and Cracks the CTV Measurement Problem with Vibe.co

“We knew CTV was worthwhile. We just never had the confidence to make it work until we found a platform like Vibe.”

Zack Hubbard, Co-Founder, Audien Hearing

6.9x

ROAS on Sales Campaign

$0.06

Cost Per Household Reached

7.6M

Monthly Impressions

Audien Hearing was founded six years ago on a simple mission: make hearing aids affordable and accessible. The brand built its business on the shift from prescription-only hearing aids to an over-the-counter model, and has grown into a diversified, performance-driven marketer ever since.

The Challenge: Proving CTV Could Earn Its Place in a Performance-First Mix

Audien Hearing had tested CTV before, but it never stuck. The team could never get a measurement read strong enough to justify scaling the channel, so it stayed an on-again, off-again bet rather than a real part of the mix.

The stakes were higher than for a typical DTC brand. Audien Hearing's sales cycle runs longer than the ecommerce brands that adopted CTV early, which meant any new channel had to prove itself on hard numbers, not just impressions.

“We've dabbled with CTV over the years, but we never really had the measurement stack to feel confident in it. It's something we knew was worthwhile, but we didn't have the confidence to keep it going until we found a platform like Vibe.”

Zack Hubbard, Audien Hearing

The Solution: A Measurement Stack Built for Confidence, Not Guesswork

Vibe solved three problems for Audien Hearing in one launch: a measurement gap, a media-buying bottleneck, and a targeting question they hadn't fully answered yet.

Measurement they could trust. Audien Hearing already ran Northbeam for multi-touch attribution and Prescient for marketing mix modeling, both established sources of truth across their other channels. Vibe's native integrations with both meant no new infrastructure to build. The team plugged in and started getting reads immediately, with Prescient modeling CTV's contribution across Amazon and Shopify, and Northbeam capturing deterministic view-through data for VOD.

Premium inventory, low lift. Rather than navigating a complex managed buy, Audien Hearing ran campaigns across Fox, CNN, and HBO directly through the platform. Execution stayed light on their side. Zack set up the initial audiences, then handed strategy and implementation to Vibe's team, who worked as strategic counterparts over Slack.

“The team has been really helpful in making it a hands-off experience. We tell them our goals, work through strategy together, and they go implement the campaigns.”

Zack Hubbard, Audien Hearing

Audience-first campaigns. Audience segments came straight from Klaviyo, feeding both the core sales campaign (broad targeting with overlays and retargeting) and a separate, more experimental bet: a dedicated NASCAR awareness campaign. The idea came from the real world, not a dashboard: Audien Hearing's leadership went to a race and looked around. The crowd skewed older, the environment was loud, and hearing loss seemed nearly universal.

“"This is our market. That's the advantage of a self-serve platform. Instead of pitching the idea to a media planner and waiting on an insertion order, we could turn a hunch from a race weekend into a live campaign."”

Zack Hubbard, Audien Hearing

That campaign is now live, alongside the reach-and-frequency push on Fox, CNN, and HBO.

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Results: Confidence to Scale, Backed by Multiple Signals

The sales campaign is driving a 6.9x ROAS, with the awareness push reaching households at just $0.06 each. Both numbers matter, but what convinced Audien Hearing to keep going was seeing them confirmed across more than one measurement source.

Northbeam's deterministic view and Prescient's modeled lift told the same story from different angles. Neither read was Audien Hearing's strongest channel out of the gate, but for a brand new to the platform, strong performance across multiple signals from day one was the proof point that mattered.

“The confidence we got was just how strong the initial read was across everything. The Vibe team told us this was better than what they'd seen elsewhere. It's not our best channel yet, but it's already very strong out of the gate, and usually a new channel takes a while to get humming.”

Zack Hubbard, Audien Hearing

That early signal gave Audien Hearing the confidence to increase spend since launch, with plans to get more granular on creative performance and reach-and-frequency next.

Why It Worked

Measurement before spend. Audien Hearing didn't scale until Northbeam's MTA and Prescient's MMM told the same story from two different methodologies.

A strategic, not just tactical, partner. Vibe's team worked as an extension of Audien Hearing's, handling execution over Slack so the internal team could stay focused on strategy instead of platform mechanics.

Audience insight from the real world. A trip to a NASCAR race turned into a live targeting test, proof that Audien Hearing builds its media mix around where its audience actually is, not just where the data says to look.

What's Next

Audien Hearing is still early with Vibe, with plans to dig deeper into creative testing and audience-level reach and frequency. For Zack, the advice for other considered-purchase brands weighing CTV is straightforward.

“Make sure you have the right measurement stack and the right partner. Vibe is a great partner, especially if you don't have the resources for some big enterprise setup. It's a low-lift way to get live on premium inventory, in a way that integrates with the tracking that gives you confidence to scale.”

Zack Hubbard, Audien Hearing

Want a measurement stack you can actually trust on CTV? Book a demo and see what a hands-off launch looks like.

Jul 14, 2026