Product updates
Your Data Warehouse Is Now a TV Targeting Engine
2 min read
Your Data Warehouse Is Now a TV Targeting Engine
Fivetran Activations is now live on Vibe.co. Fivetran moves data from your warehouse to every tool in your stack automatically. That means any audience segment sitting in Snowflake, BigQuery, Redshift, or Databricks now syncs directly to Vibe so you can run streaming TV campaigns with the same targeting precision you expect from Meta and Google.
What It Does
With this new integration, you can:
- Build segments in your warehouse using SQL or dbt models. Fivetran syncs them to Vibe via webhook-based reverse ETL. No engineering lift required on your end.
- Fivetran handles batch syncs with add, remove, and mirror behaviors. A customer who converts today exits your retargeting segment today.
- Synced audiences update automatically on every Fivetran sync schedule. Your warehouse stays the single source of truth for who's in and who's out.
Six things you can do right now
- Run ABM campaigns
Sync your target account list from your CRM pipeline stages and serve CTV ads to your entire sales pipeline.
- Retarget lapsed buyers
Build a churn segment in your warehouse and re-engage them with winback messaging on Hulu, Disney+, ESPN.
- Seed lookalikes from your highest-value cohorts
Push your top-LTV customers to Vibe. The ID Graph finds people who look just like them across 120M+ profiles.
- Accelerate MQL-to-SQL pipeline
Sync leads stuck in nurture. Run TV campaigns that reinforce what your email sequences are already saying.
- Drive upsell with cross-sell affinity signals
Target existing customers with high LTV scores or product affinity flags with upgrade messaging on streaming TV.
- Suppress existing customers from acquisition campaigns
Eliminate wasted spend by excluding people who already converted. Often the highest-ROI move you can make.
