Vibe Partners with Haus for Smarter Streaming TV Marketing
Vibe is partnering with leading measurement solution Haus to bring scientifically rigorous, industry-trusted incrementality measurement to Streaming TV – enabling brands to confidently measure the impact of their advertising efforts across sales channels.
Over 88% of US households own at least one connected TV (CTV) device and ad spend across these devices is expected to reach $42.4 billion by 2027. As CTV takes a bigger share of media budgets in 2025, brands need a measurement partner that clearly shows how Streaming TV drives sales — whether in stores, online marketplaces, or on DTC sites — so they can make smart budget decisions for efficiency and growth.
Haus incrementality experiments enable brands to do exactly this. Paired with Vibe’s performance-driven Streaming TV ad platform, the partnership directly supports brands in generating the best outcomes for their business. Win-win for the modern Streaming TV marketer.
Learn the science behind causal measurement: Read our primer on incrementality or book a demo today.
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