Product update

Vibe.co × Eventbrite: Smarter attribution for live event marketers

Today, we’re thrilled to announce our latest pixel integraton: Vibe.co × Eventbrite: built to give event marketers full visibility from ad impression to ticket sale.

With this launch, Vibe users can now track, measure, and optimize Eventbrite ticket sales directly from their ad campaigns, for smarter, faster, and more data-driven decisions.

Why this matters

For most event marketers, attribution remains one of the toughest challenges.

Up to 40% of ad spend is wasted because marketers can’t connect their ads to actual ticket sales.
68% say they don’t have real-time performance data during campaigns.
That means teams often rely on guesswork: tweaking creative and targeting without knowing what’s truly driving ROI.

The Vibe.co × Eventbrite integration solves that by creating a direct feedback loop between your ad performance and your Eventbrite events.

How it works

Once connected, the Eventbrite Pixel automatically tracks the full journey, from ad exposure to ticket purchase.

Here’s what you can do:

Measure real impact: See which ads, audiences, and creatives are actually driving sales.
Retarget intelligently: Reach back out to users who viewed your Eventbrite page but didn’t buy.
Optimize faster: Reallocate spend toward top-performing audiences in real time.

Everything is unified inside Vibe.co's dashboard, no manual exports, no attribution spreadsheets, no blind spots.

If you’re an Eventbrite organizer, you can now connect your account in just a few clicks.
If you’re new to Vibe, this feature is available to all advertisers starting today.

Start connecting your Eventbrite events today!

Oct 17, 2025