Vibe.co Debuts Integration Marketplace

Connected TV has, for too long, been treated as an awareness tactic; valuable for reach, but disconnected from the broader performance ecosystem. That’s starting to shift, and Vibe.co’s new Integration Marketplace is pushing the transition forward.

The platform now supports direct integrations with a growing range of third-party vendors across measurement, targeting, web and app tracking, identity resolution, and incrementality. The goal? Make CTV not just easier to buy, but easier to connect, optimize, and learn from, without the need for custom engineering.

It’s a notable step toward turning CTV into a more accountable, interoperable part of your outcome-driven media mix.

A powerful ecosystem

CTV’s fragmentation problem is frequently framed in terms of content platforms, but for advertisers, the real fragmentation lies in the tooling: disconnected systems for creative, targeting, attribution, and analytics that rarely communicate with each other.

Vibe’s Integration Marketplace addresses this by acting as a powerful connector. Advertisers can now plug their existing tools into Vibe’s campaign workflow for identity, audience data, incrementality, app tracking, and more. Each integration is opt-in and modular.

From black box to OS

CTV ad platforms have too often been a “black box” with opaque metrics, limited insights, and attribution challenges that made it hard to justify beyond top-of-funnel KPIs.

With its new integrations, Vibe is moving in the opposite direction. By linking CTV campaigns directly to site behavior, app events, CRM activity, and incrementality models, the platform allows advertisers to measure what actually happened, not just where their ad aired. Here are some examples of the many ways Vibe’s marketplace can enhance your CTV ad buying:

For example, a Shopify brand like Sijo Home could sync high-value customer segments from Klaviyo, target them on TV with Vibe, then track outcomes through their own analytics setup without any need for spreadsheets, guessing, or separate workflows.

A growth team running incrementality testing, on the other hand, could work with our partners at Haus to connect their model directly to Vibe, push CTV campaign data in real time, and get statistically rigorous reads on lift. No data science team required.

In the case of Korean mobile gaming company, Bagelcode, working with Vibe’s Adjust integration allowed them to successfully implement CTV Ad Vision, which proved instrumental in the success of their campaigns by correctly measuring reattribution. Within days, KPIs doubled D7 and D30 benchmarks.

There's no need to learn a new reporting tool or wonder if performance data is being filtered or framed. A fast-growing DTC brand, for instance, can connect their GA4 account to monitor CTV-driven site traffic and conversions right alongside their other marketing channels, on a dashboard their team already knows. It’s the same third-party analytics they trust for the rest of their business, now showing what CTV is doing, too. 

Part of a bigger shift in streaming

As CTV ad spending continues to grow, advertiser expectations are growing even faster.

The bar is now full-funnel accountability on segmentation, incrementality, cross-channel attribution, and the ability to feed CTV data back into planning and optimization.

That’s why Vibe is evolving into an outcome-driven infrastructure that can sit cleanly inside your broader performance marketing system, no matter its size or ambitions.

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