Product update

Invoca Is Now in the Vibe.co Marketplace

Most CTV attribution stops at the click. For brands where the phone is the conversion, that's a problem.

A viewer sees your ad during primetime. They visit your site. They call. That call is scored, closed, counted as revenue by your contact center — and completely invisible to your CTV campaign. The channel did the work. The attribution model missed it.

That's the gap this integration closes.

How it works

Invoca is now live in the Vibe.co integrations marketplace as an Attribution and Measurement partner. When a Vibe.co campaign drives a phone call, chat, or SMS interaction, Invoca captures it, scores the outcome with Signal AI, and sends the verified conversion signal back to Vibe.co in real time.

The result: spend shifts toward the audiences and creatives that are actually generating revenue, not just impressions.

Who it's built for

If your customers convert by calling, this is the integration you've been missing. Home services, insurance, healthcare, automotive, financial services. Industries where a form fill is a lead but a phone call is a sale.

CTV drives the demand. Invoca proves it happened. Vibe.co optimizes against it.

What you get

Enterprise-grade stability and AI-powered insights trusted by leading brands
Call, chat, and SMS conversions tied back to the CTV campaign that drove them
Real-time conversion signals flowing back into Vibe.co for bid and audience optimization
Audience suppression for converted callers, so budget goes to prospects
Full-funnel visibility: impression, site visit, conversation, revenue