Vibe.co is launching its Developer Platform: a new way for technology partners to build CTV directly into their products using Vibe's APIs. Whether you want to give your users a one-click install or embed full campaign management inside your platform, you can now build on top of Vibe without building a CTV business from scratch.

If your platform already controls how advertisers plan campaigns, manage audiences, or measure performance, you can now extend that into streaming TV. Your users don't need a separate Vibe account or a new workflow. CTV becomes a native capability inside the product they already use every day.

The Developer Platform is available today. Partners building integrations can access the developer portal to get started, generate API keys, and connect their platform to Vibe's infrastructure.

Partners have different relationships with their users, and the platform supports both modes.

Two ways to build on Vibe.co

The first is self-serve installation. If you're a measurement provider, data platform, or analytics tool, your users can connect to Vibe in minutes directly from the Vibe integration marketplace. They connect their Vibe account to your platform in a few clicks, and data starts flowing. No custom handoff, no account team required. Partners like Fospha are live on this model today: Vibe CTV spend and impression data syncs to their pipeline daily, letting advertisers see how streaming TV contributes to revenue alongside every other paid channel.

The second is embedded buying. If you're a campaign management platform, retail media network, or any platform where advertisers allocate performance budgets, you can build a deeper integration: campaign creation, budget allocation, audience syncing, and reporting that lives entirely inside your product. Your users see Vibe CTV as a native line item, not a separate buy. For these partners, the path starts with a conversation with our partnerships team.

What you can build

Vibe's APIs are organized around the jobs your integration needs to do.

Why this matters now

CTV has been growing as a performance channel for years, but most of that growth has happened in isolation. Advertisers activate streaming TV in one platform, measure it in another, and reconcile results manually. The budgets that fund it are often planned in tools that have no native path to CTV at all.

The Vibe Developer Platform is designed to close that gap. By making Vibe's CTV capabilities available as APIs, we're allowing the platforms that already sit in the center of advertiser workflows to extend into streaming TV without introducing new complexity. CTV becomes something you add to an existing campaign, not a separate initiative that competes for attention.

For performance marketers, this means reaching audiences on streaming TV using the audiences, budgets, and measurement systems they've already built. For platforms, it means adding a high-growth channel to your product surface without the operational overhead of building CTV infrastructure.

Built for the way advertising is changing

Media buying is increasingly automated. Advertisers define objectives and constraints; platforms execute and optimize across channels. In that model, channels that can't be reached programmatically get left behind. The Vibe Developer Platform is how CTV participates in that system.

The same shift is happening in measurement. Attribution is moving out of post-campaign reports and into real-time execution environments. Platforms that can close the loop, connecting what's running to what's working, will capture more of the optimization workflow. Vibe's measurement APIs are built for that use case.

For platforms exploring AI-driven or agent-based buying models, the API structure is designed for that too. Campaign creation, budget management, and reporting are all addressable programmatically, without a human in the loop.

Getting started

Partners building self-serve integrations can get started through the Vibe developer platform. Once your app is live, your users will find your integration in the marketplace, generate an API key, and connect in a few steps.

Partners interested in embedding Vibe campaign capabilities directly into their platform should reach out to our partnerships team to discuss scope, timeline, and technical requirements.

Documentation, quick starts, and API references are available in the developer portal.

Become a partner today!