Introducing the Freshpaint x Vibe.co Integration: HIPAA-Compliant CTV for Healthcare Marketers

Vibe.co now integrates with Freshpaint, the healthcare marketing performance platform. Healthcare organizations can run CTV campaigns on Vibe.co and measure their real impact on patient appointments, sign-ups, and conversions, without putting any protected health information at risk.

This means you can run a CTV campaign on Vibe today, see which ads drove patients to book an appointment, and optimize toward that outcome, all with a privacy-first infrastructure that your legal and compliance teams can actually sign off on.

The problem this solves

Healthcare marketers have known for years that CTV works. Connected TV reaches patients at home, in a lean-back environment, with better attention than any mobile format. But running measurable CTV campaigns as a healthcare organization has historically meant one of two things: either you run campaigns without real attribution and defend your spend on reach and impressions alone, or you try to pass sensitive patient data to an ad platform and take on serious HIPAA compliance risk.

Neither is a real option. Most healthcare marketing teams have opted out of CTV entirely rather than take the risk.

Freshpaint exists to solve this problem for the broader healthcare marketing stack, and the Vibe integration extends that solution to self-serve CTV. You get the full performance loop, impression to conversion, without any PHI leaving your environment.

How it works

The integration is built on Freshpaint's privacy-safe architecture. Here is the data flow from impression to outcome:

The result is a more privacy-safe way to connect CTV exposure to real patient outcomes and make streaming TV more measurable for healthcare marketers.

What you can measure

With the Freshpaint x Vibe integration, you can attribute your CTV campaigns to the patient actions that actually matter to your organization.

Booked appointments, form completions, service page visits, and other conversion events configured in Freshpaint all flow back into Vibe's reporting. This lets you evaluate your CTV campaigns using the same performance logic you apply to your paid search or social spend: cost per conversion, which creatives drove the most outcomes, which audiences converted at the highest rate.

You can also use this data to optimize your Vibe campaigns over time. As conversion signals accumulate in your reporting dashboard, you have the evidence to shift budget toward the audiences, dayparts, and creatives that are performing.

Who this is for

The Freshpaint x Vibe integration is built for healthcare organizations that want to run performance CTV campaigns without compliance shortcuts.

Health systems, multi-location clinics, healthcare insurance providers, and digital health companies, operating under HIPAA and other privacy regulations like FTC and state, have historically had limited options when it comes to CTV attribution. This integration removes the measurement barrier.

It is also a natural fit for healthcare marketing agencies managing multiple clients. Freshpaint's infrastructure handles PHI protection at the data layer, and Vibe's self-serve platform gives teams the speed to launch and iterate without waiting on managed service timelines.

If you are running Freshpaint today, connecting to Vibe is a configuration step inside the Freshpaint dashboard under DSP destinations. If you are new to Freshpaint, implementation typically takes about three weeks. Vibe and Freshpaint both offer onboarding support.

Getting started

The Freshpaint x Vibe integration is in Early Access. To connect your accounts:

Full setup instructions are available in Freshpaint's documentation.