ONEHOPE, the mission-driven DTC wine brand sought to expand national brand awareness while ensuring measurable results. Traditional digital channels offered limited visibility, so the team partnered with Vibe.co to test streaming ads in a strategic, data-driven way.
The campaign began modestly, with $100 test budgets, allowing ONE HOPE to identify which creatives and audiences resonated most. Within the first two weeks, the ads generated over 150,000 impressions, building strong top-of-funnel awareness. The team quickly discovered that retargeting was their sweet spot, engaging viewers who had already shown interest and driving meaningful action.
Incrementally increasing spend to $200–$500 per week, ONE HOPE achieved remarkable performance, delivering a 13x return on investment within just one month. The transparency and user-friendly reporting provided by Vibe.co allowed both the growth and finance teams to make fast, confident decisions.
Jake Kloberdanz, CEO, reflected:
"“Vibe’s tools and transparency aligned perfectly with our goal to test, learn, and scale efficiently. It’s a huge piece of the puzzle for national and potentially global awareness.”"
Meg Kloberdanz, Creative Director, added:
"“To see us on a commercial, literally on someone’s screen at home, was phenomenal. Retargeting proved to be our sweet spot, driving engagement and measurable results.”"
By combining careful testing, incremental scaling, and retargeting, ONE HOPE transformed a modest streaming ad budget into a highly efficient, results-driven growth engine. The campaign demonstrates that DTC brands can use streaming ads not only to boost awareness but also to achieve measurable ROI, turning impressions into meaningful engagement and long-term brand impact.
