Badeloft uses Streaming TV to drive measurable demand for high-consideration products

Badeloft is a boutique bathroom fixture brand founded in 2013, known for its sculptural bathtubs and modern bathroom accessories. The products are premium and the purchase cycle is long, as customers research, compare, step away, and return when the timing feels right.

Goals

Before adding Streaming TV to their media mix, Badeloft already had a strong digital foundation across paid and organic search and social. Those channels yielded positive results, but the team wanted a way to stay present throughout a lengthy consideration window and reinforce credibility without sacrificing measurement.

Early experiences with other streaming platforms had been frustrating: attribution was unclear and performance was difficult to validate. As co-founder Eric Jensen put it, “I didn’t like the back end of these other platforms. I didn’t like the fact that they didn’t have much tracking. We had no idea how it was performing.”

Vibe.co stood out for two reasons:

Strategy

Badeloft treated streaming TV with the same rigor as its other performance channels, so the first priority was proper measurement. With support from Vibe.co’s customer support team, the brand implemented accurate pixel placement via Google Tag Manager to ensure site visits and downstream behavior were tracked correctly. Once that foundation was in place, results became clearer and easier to trust.

Retargeting anchored the strategy, bolstered by punctual prospecting and seasonally relevant campaigns, which proved especially effective given the brand’s longer sales cycle. “It’s a high ticket item,” Jensen explained. “People talk to their spouse, their designer, they think about it. Then you’re sitting there watching TV, having a cocktail, and you see us again. That reminder matters.” 

Specifically, the Klaviyo integration helped align streaming TV with Badeloft’s broader lifecycle marketing, reinforcing messaging across channels rather than operating in isolation. Targeting was further refined using top-performing cities and household income data, aligning media delivery with where demand already existed. Campaigns ran nationally but were weighted toward geographies and audiences most likely to convert.

Meanwhile, creative stayed polished and efficient as Badeloft used high-quality stock footage mixed with product visuals to maintain a premium, architectural feel. Scripts were developed internally and produced quickly, allowing the team to refresh creative and test variations without slowing execution.

For example, the brand increased spend and layered in limited QR code testing during Black Friday, and while QR codes were not a primary driver, they provided an additional validation point: “We tracked about 30 scans and roughly $3,500 in sales,” said marketing partner Jessie Fadayel. “I can see it clearly in GA4.” Overall attributable sales were higher, but this “click-through proxy” was a boost to the team’s desire for further creative experimentation.

Results

Badeloft’s streaming TV campaigns delivered an 806% return on ad spend and a $1.95 cost per session, strong performance for a category defined by high consideration and high price points, as incremental reach helped keep the brand top of mind beyond paid search and social alone.

To ground those results in reality, the team validated performance through GA4, using Google as an independent third-party reference point. That confirmation mattered, but the impact of TV extended beyond what any dashboard could capture: seeing Badeloft on television reinforced trust and legitimacy, making the brand feel established and credible at a moment when customers were already weighing their options.

Streaming TV is now a consistent part of Badeloft’s media mix, as the team continues to expand their TV-ready creative library and targeting experimentation into 2026.