CTV for E-Commerce: The 2025 Strategy & Activation Guide
E-commerce growth is shifting. Streaming TV now reaches nearly every household, creative can adapt in real time, and attribution is finally measurable. This activation guide shows you how to harness it all.
Key findings
- Your data on the biggest screen. With Shopify and Klaviyo integrations, you can build audiences that mirror real customer behavior and activate them instantly on CTV.
- Proof of performance. Every impression can be matched to visits, carts, and sales, giving you transparency and control over what truly drives lift.
- Creative with impact. From product demos to social-style testimonials, this guide outlines how to build CTV ads that earn attention and convert.
Summary
The Vibe.co E-commerce CTV Playbook is a strategy and activation guide designed for performance marketers ready to expand beyond crowded social feeds. It details how CTV has evolved into a true performance channel, why syncing campaigns with your Shopify and Klaviyo data creates precision targeting, and how real-time attribution closes the loop between exposure and revenue. Inside, you'll find benchmarks for CPCV and ROAS, a creative calendar by industry, and targeting strategies that adapt as you grow. It's built to show how streaming can become your most efficient channel for profitable growth.
What you'll learn
Learn why CAC is rising and social ads are stalling, which KPIs matter, how to build effective creative and targeting, and see real e-commerce success stories with measurable ROAS.
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