Your CTV creative & calendar toolkit

Master CTV creative that converts. From top-performing ad styles to monthly industry calendars, this guide shows you what to create, when to launch it, and how to optimize for e-commerce success.

Key findings

  • Top-performing CTV ad styles: Creator-style testimonials, promo sale ads, quick product demos, and real customer ad screenshots drive authentic engagement.
  • CTV-optimized creative checklist: Show products in the first 3 seconds, add urgency, use clear CTAs, and create both 15s and 30s versions for placement flexibility.
  • Monthly industry calendar: Know exactly when to refresh creative for Supplements, Beauty/Wellness, Apparel, Homegoods/Outdoor, and Luxury/Gifting across steady, key, and critical periods.

Summary

This creative calendar for CTV is your year-round toolkit for e-commerce streaming TV success. It includes monthly calendars by industry (Supplements, Beauty/Wellness, Apparel, Homegoods/Outdoor, Luxury/Gifting) that show when to use evergreen creative, update for key periods, or launch fresh creative for maximum impact.

What you'll learn

Learn which CTV ad styles perform best for e-commerce, master CTA writing that drives urgency and action, understand when to refresh creative by industry and month, and discover how to align CTV creative with tentpole events and co-viewing opportunities for maximum impact.

Creative calendar for CTV

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    Your CTV creative & calendar toolkit | Vibe