BFCM Planning Calendar 2025: Your Month-by-Month CTV Playbook
Plan your campaigns ahead of time and maximize impact with Vibe.co. From audience setup to final reporting, this calendar walks you through every key week leading into the biggest sales season of the year.
Key findings
- Plan early: Set revenue goals, align teams, and start creative production by August.
- Test, learn, and scale: Use September and October for testing, optimization, and ramping up high-performing creatives.
- Execute and retain: Launch full-scale campaigns in November, then retarget and wrap with post-BFCM insights in December.
Summary
The Vibe.co BFCM Planning Calendar is your 2025 roadmap for streaming TV success. Each month outlines what to plan, build, and launch—from early audience mapping to final holiday pushes. It’s built for performance marketers managing multi-channel campaigns who want to align their CTV strategy with email, paid social, and onsite activations. The guide includes tactical ‘Things to Do’ each week, Vibe Tips for leveraging integrations like Shopify and Klaviyo, and advice on when to refresh creative or ramp up spend for maximum lift.
What you'll learn
Learn how to structure your BFCM campaign timeline, use Vibe tools for audience targeting and creative automation, and synchronize cross-channel messaging for better attribution and performance tracking.
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