Vibe is partnering with leading measurement solution Haus to bring scientifically rigorous, industry-trusted incrementality measurement to Streaming TV – enabling brands to confidently measure the impact of their advertising efforts across sales channels.

Over 88% of US households own at least one connected TV (CTV) device and ad spend across these devices is expected to reach $42.4 billion by 2027. As CTV takes a bigger share of media budgets in 2025, brands need a measurement partner that clearly shows how Streaming TV drives sales — whether in stores, online marketplaces, or on DTC sites — so they can make smart budget decisions for efficiency and growth.

Haus incrementality experiments enable brands to do exactly this. Paired with Vibe’s performance-driven Streaming TV ad platform, the partnership directly supports brands in generating the best outcomes for their business. Win-win for the modern Streaming TV marketer.

Learn the science behind causal measurement: Read our primer on incrementality or book a demo today.