Product updates
Vibe.co × Domo: Bring full-funnel CTV attribution and business data together
2 min read
Vibe.co × Domo: Bring full-funnel CTV attribution and business data together
Measuring the true business impact of CTV shouldn’t be difficult. That’s why we’re excited to announce the new Vibe.co x Domo integration, giving marketers real-time visibility into the conversions, revenue, and ROI driven by their streaming TV campaigns.
Why Domo?
Domo is The AI and Data Products Platform, built to connect and prepare data from any source, expand access for fast exploration, and transform insights into action. With AI assistance at every step, Domo helps organizations move at the speed of modern marketing.
Why this integration matters
Streaming TV has officially become a major performance channel, and performance channels require transparent measurement. Together, Vibe.co and Domo make that easy:
- Real-time campaign attribution
View purchase events, revenue, and conversion paths attributed to your CTV ads - Unified performance dashboards
Analyze CTV alongside other paid channels for smarter budget optimization - Automated reporting workflows
Always-on data pipelines remove spreadsheets, screenshots, and manual exports - Deeper revenue intelligence
Track ROAS by publisher, creative, audience, or campaign strategy
Who benefits?
This integration was built for:
- Growth teams scaling CTV as a revenue driver
- Agencies reporting across multiple client campaigns
- Marketers proving ROI to stakeholders (finally!)
With this new integration, CTV becomes as measurable as any digital performance channel. No more relying on impression metrics. No more attribution blind spots.
