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Branding vs. Performance CTV Campaigns: What is the Difference?
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Branding vs. Performance CTV Campaigns: What is the Difference?
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Branding and performance CTV campaigns share the same inventory but differ on targeting, KPIs, creative, and measurement. Here’s how to set up each.
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How Agencies Run CTV Incrementality Tests for Clients
How performance agencies set up, run, and report incrementality tests for CTV client campaigns — methodology, holdout setup, and Northbeam + Vibe workflow.
Case studies
3.4x Lead Growth in 90 Days: AirOps Turns CTV Into a B2B Performance Channel with Vibe.co
AirOps scaled CTV spend 77% and dropped CPL 47% in one quarter. Learn how they made Connected TV a trackable B2B pipeline channel with Vibe.
Product updates
Introducing Omnisend for Vibe
Sync Omnisend segments to Vibe and run them as Streaming TV audiences.
Case studies
234.6% revenue growth in 60 days: Inside TYR's first quarter on Vibe
See how TYR used Vibe's CTV platform and Northbeam attribution to grow revenue 234% and cut CAC 24% in 60 days.
Case studies
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Case studies
3.4x Lead Growth in 90 Days: AirOps Turns CTV Into a B2B Performance Channel with Vibe.co
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Case studies
234.6% revenue growth in 60 days: Inside TYR's first quarter on Vibe
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Case studies
How Laundry Sauce scaled CTV 4x and doubled its return with Vibe
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Case studies
Audien Hearing Hits 6.9x ROAS and Cracks the CTV Measurement Problem with Vibe.co
Product updates
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Walmart Completes Acquisition of Vibe.co
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Vibe Named The Fastest-Growing Ad Channel on Northbeam
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What the Walmart–Vibe Acquisition Means for Mid-Market CTV Advertisers
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Walmart to Acquire Vibe.co to Expand Access to Connected TV Advertising
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Partner stories
Klaviyo x Vibe.co: Turning customer data into measurable TV
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Partner stories
Triple Whale brands are turning CTV into measurable growth with Vibe.co
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Partner stories
Northbeam x Vibe.co: Measuring incremental return at scale
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Partner stories
How WorkMagic + Vibe Unlock MMM and MTA
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