Streamline Your CTV Reporting with Vibe x Supermetrics

2 min read·Jun 25, 2025

We’re excited to announce our newest integration—Vibe x Supermetrics—bringing Connected TV (CTV) campaign performance data directly into Google Sheets, Excel, Looker Studio, Power BI, or your data warehouse.

Why This Matters

CTV is a fast-growing, high-performing channel—but measuring its performance in context with your full marketing funnel hasn't always been easy. With Supermetrics, that changes.

This integration gives marketers direct, real-time access to Vibe campaign data (like spend, impressions, and more) inside reporting tools they already rely on—Google Sheets, Looker Studio, Power BI, data warehouse and beyond.

A Smarter, Connected Data Stack

Supermetrics is the leading marketing intelligence platform, trusted by 200,000 brands and agencies in 120 countries to centralize and activate their marketing data. Now, Vibe data joins that ecosystem—meaning you can:

  • Pull Vibe data directly into your reporting and analytics tools
  • Blend CTV performance with other marketing, web analytics, and CRM data for full-funnel visibility
  • Create custom calculations to track business-specific KPIs and trends
  • Report once, not twice—all channels, one view

Get a Unified View of Marketing Impact

This partnership brings CTV into your core analytics stack, eliminating silos and simplifying how marketers measure impact. No more exporting CSVs or chasing down last-minute screenshots. Just real-time CTV insights alongside the rest of your marketing performance.

The Bottom Line

Vibe x Supermetrics gives advertisers and performance marketers the tools to:

  • Understand CTV’s true contribution to revenue
  • Simplify cross-channel reporting and budget pacing
  • Unlock deeper insights without added complexity

We’re building the most connected CTV platform—and our integration with Supermetrics is another step forward in helping marketers bring CTV into the same data conversation as every other channel.

Ready to connect your Vibe data?

 Explore the Supermetrics integration here.

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