January Creative Highlight
January shoppers are notoriously more open to change and novelty than at any other time of the year, so make the most of it!
Go bold. Go outrageous. Go hard.
Check out the newest ad from Vibe.co partner PaddyO for a great example.
Vibe Completes Its First SOC 2 Type 2 Audit
Vibe Completes Its First SOC 2 Type 2 Audit
Vibe is now SOC 2 certified. What our security certification means for enterprise teams putting first-party data into a performance CTV platform.
How Shinesty proved CTV before scaling it for BFCM
See how Shinesty used Northbeam and Vibe to test CTV attribution windows, and found 70% of purchases were missed on a 1-day window.
Walmart Completes Acquisition of Vibe.co
Walmart has completed its acquisition of Vibe.co.
Vibe Named The Fastest-Growing Ad Channel on Northbeam
Northbeam tracks 300+ ad channels. In H1 2026, Vibe was the fastest-growing platform by tracked spend — up 1,900% year over year.
What the Walmart–Vibe Acquisition Means for Mid-Market CTV Advertisers
Walmart is acquiring Vibe.co to expand streaming TV access. Here's what the deal means for mid-market advertisers — targeting, measurement, and timeline.
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