Product update

Clay Ads + Vibe.co: Run CTV ads against your Clay audiences

Vibe.co is now a native ad destination inside Clay Ads. The same audiences you build in Clay, including enriched leads, qualified accounts, and CRM-based segments, can now run as connected TV campaigns, without an export or a separate upload.

What's new

Clay Ads lets you build a list, define targeting logic, improve match rates with enriched identifiers, and push to ad platforms from one place. Vibe.co is now one of those platforms, alongside LinkedIn and Meta.

Select Vibe as your destination, and Clay maps your audience to Vibe's identity graph and matches against connected TV households. From there, set your creative, budget, and flight dates in your Vibe dashboard.

Your Clay audience is the targeting layer. Vibe handles delivery, optimization, and measurement.

The match rate problem

Most teams running CTV reach less than 30% of their list. You upload a thousand contacts, the platform matches a few hundred to real households, and the rest of your spend goes to waste. That gap is the quiet tax on every audience-based TV campaign.

Clay's Enhanced Matching closes most of it. Before syncing, Clay enriches your contacts with hashed personal emails drawn from its data marketplace. More records resolve to real people, so more of your audience actually matches on Vibe. Teams using Clay see match rates up to 65%.

That is the difference between reaching 300 of your target accounts and reaching 650 of them. Same list. Same budget. More than twice the reach.

What you can do with Clay and Vibe

The integration turns any Clay audience into a TV campaign. Here is what that looks like in practice.

Running ABM? Push your target account list to Vibe.co and put your sales pipeline on streaming TV. Your reps work the accounts while the same companies see your brand on Hulu.

Building outbound sequences in Clay? Warm up your prospects before the first email lands. The names in your sequence see your ads on TV, so your outreach hits a familiar brand, not a cold one.

Launching a new product? Take the segment most likely to care, sync it to Vibe, and drive awareness with the people who matter instead of a broad spray.

Re-engaging churned customers? Pull your lapsed accounts into a Clay audience and reach them on the screen they actually watch.

Filling the top of funnel? Build a lookalike of your best customers in Clay, sync it to Vibe, and bring new high-intent accounts into view.

Each of these starts with a list you can already build in Clay. The integration just gives that list a path to TV.