How this Car Dealership Increased Web Traffic by 800%

Late last year, Herb Jones Chevrolet GMC, a third-generation, family-owned dealership in Elizabethtown, Kentucky, set out to modernize its media strategy and deepen their impact on today's car buyers. While its reputation and word-of-mouth remained strong, the dealership recognized they needed to adapt to a changing media landscape. 

Goals

As consumers across demographics increasingly step away from traditional cable in favor of streamed content, the Herb Jones team - led by 3rd generation owner Lauren Jones - aimed to boost foot traffic, expand reach and awareness, and harness the branding power of TV in a more measurable, targeted format, while diversifying their channel mix. 

Solutions

Clear-eyed about their sales and reach objectives, Herb Jones partnered with Vibe.co to develop a performance-focused streaming TV ad campaign built for results. Their campaigns combined Vibe’s in-market audience targeting with real-time creative testing and optimization, enabling the team to identify which messaging resonated best with active auto shoppers in Central Kentucky and surrounding markets.

Results were quick to materialize, thanks to CTV’s unique edge: the emotional punch of television combined with the precision of digital targeting. Vibe.co give dealers like Herb access to premium, non-skippable placements that build trust with viewers—while real-time performance data lets them adjust campaigns on the fly, something traditional TV simply can’t match. It’s no wonder CTV has become a go-to channel for auto businesses across the country.

Using Vibe’s analytics dashboard, the Herb Jones team continuously refined creative and targeting strategies during the campaign, ensuring that media spend was efficiently allocated to the best-performing segments and messages.

Results

Herb Jones Chevrolet GMC didn’t just run a CTV campaign—they made it count. By pairing a trusted local brand with cutting-edge ad tech, the dealership reached over 203,000 unique households and served up more than 2 million impressions to in-market auto intenders. Website traffic surged by 800% —timed precisely with the campaign flight—and cost per lead dropped to an all-time low. Proof that TV doesn’t have to be just a brand play anymore. Lauren Jones, third-generation owner of Herb Jones Chevrolet GMC, summed it up for us:

"Partnering with Vibe for our OTT advertising has been an absolute game-changer. We've been able to access premium streaming inventory with precision targeting and real-time results—elevating every campaign we run. We are thrilled!"

This campaign shows exactly how legacy dealerships can stay sharp in a shifting landscape. With Vibe.co, Herb Jones didn’t just reach more people—they reached the right people, at the right time, with the right message. That’s how a family-run dealership built on trust keeps winning in a data-driven world.

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