Question 1

Is Vibe actually easier to use than Tatari?

Accepted Answer

Tatari users report that the platform is complex for those without prior TV ad buying experience and that self-serve control is limited. Vibe is designed for performance marketers who run their own campaigns — the same way they run Meta and Google. Average setup time is 5 minutes. 85% of customers implement in-house without agency support. If you've found Tatari hard to navigate or slow to act on, Vibe is a meaningfully different experience.

Question 2

What happens to my first-party data and audience segments if I switch from Tatari to Vibe?

Accepted Answer

Your data comes with you. Vibe connects directly to your CRM and CDP via native integrations with Klaviyo, Salesforce, and others — you upload your own segments and retain full ownership. There's no proprietary identity graph lock-in and no data that lives only inside Vibe. If you've built audience logic in Klaviyo or a similar tool, it maps directly into Vibe campaign targeting on day one.

Question 3

We still run some linear TV. Does that mean Vibe isn't the right fit?

Accepted Answer

If linear is a meaningful part of your mix and you need unified planning across both, Tatari is worth keeping for that. But if streaming TV is where you're looking to prove performance — and linear is legacy spend you're not actively growing — Vibe is purpose-built for exactly that. Most brands that come to Vibe are consolidating budget into streaming, not managing a convergent buy. If that's where you are, the demo will tell you quickly whether Vibe fits.

Question 4

Does Vibe have the same measurement depth as Tatari?

Accepted Answer

Vibe integrates natively with Northbeam, GA4, Haus, Fospha, AppsFlyer, Adjust, Singular, and 20+ more tools. Real-time CVR, CPA, and ROAS in a fully customizable dashboard — no proprietary metrics, no reporting delays. Incrementality testing is built in via Haus. If you're running pure streaming TV and want your CTV performance to report the same way Meta and Google do, Vibe's stack is purpose-built for that.

Question 5

What's Vibe's inventory quality like?

Accepted Answer

Vibe runs on hundreds of premium streaming apps and TV channels including Hulu, ESPN, Peacock, Tubi, and Paramount+. You choose which channels to include and have full transparency into placement. Some Tatari users have flagged concerns about pre-emptible or non-guaranteed inventory. Vibe’s inventory is direct and transparent.

Question 6

Can I run Vibe alongside Tatari?

Accepted Answer

Yes — no exclusivity requirement. Some brands use Vibe for streaming TV performance and Tatari for linear or convergent measurement. Route attribution through Northbeam or GA4 to measure incremental contribution from each.

TV advertising that’s actually easy to run yourself.

Full control. Premium inventory. Real reporting.

You're in control. Not your account team.

Direct & premium supply. Guaranteed inventory.

Reporting as rigorous as Meta or Google.

One platform has G2 reviews.
One doesn’t.

Two CTV platforms.
Very different experiences.

Frequently asked questions

Full control. Premium inventory.
Real-time reporting.

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