Vibe + Segwise: Measure True ROAS on Streaming TV

Step 1:Set your goals

Reach more viewers.

Increase web traffic.

Generate leads.

Increase my sales.

Retarget my audience.

Drive app installs.

“We want this to be part of our mix long term, and we know it can be with a partner like Vibe.”

Sheryl Clark

President & CEO @ Boston Proper

Step 2Pick your channels

Apps

Channels

Sport

Paramount Streaming

Select

CNN

Select

NBA

Select

Hulu

Select

Disney+

Select

CBS

Select

Roku Channel

Select

FOX NEWS

Select

Tubi

Select

Sling

Select

Peacock

Select

DirecTV

Select

MLB

Select

Pluto TV

Select

NFL

Select

NHL

Select

Apps

Channels

Sport

Step 3:
Target those who matter
for your brand

45 to 54 years oldMenLike Beauty and StyleIncome between $20,000 and $49,999

65+ years oldHomeownerAfrican AmericanSpanish SpeakingPet OwnerIn San Francisco

35 to 44 years oldShopperAmerican Football fanDemocratsAsianWith a luxury cars

55 to 64 years oldHispanicWith an SUV or CrossoversIncome between $100,000 and $499,999Republicans

WomenBaseball fanVegetarian & VeganIn ChicagoOn TV or Tablet

18 to 24 years oldIncome between $250,000 and $499,999Gamers

35 to 44 years oldShopperAmerican Football fanDemocratsAsianWith a luxury cars

Choose from 20+ categories

From dayparting to CDP integrations, reach your audience across devices, locations, and demographics.

Targeting

Pet Owners150M households

Automotive263M households

Philanthropy234M households

Add customized targeting options

Build your audience as you please.

Reach people

directly in their living rooms

Strategize your targeting

Meet your customers where they are.

From dayparting to CDP integrations, reach your audience across devices, locations, and demographics.

Build your audience as you please.

Meet your customers where they are.

“Retargeting proved to be our sweet spot, driving engagement and measurable results.”

Jake Kloberdanz

CEO @ ONEHOPE

Step 4:Set your budget

Test your budget

Simulate your campaign results by entering your future campaign budgets.

USD

$50$100,000

CPM

$15-$35

Impressions

143K-333K

Cost per View

$0.01-$0.04

Unique households

28K-108K

Web Visits

956-4.9K

App Installs

486-2.1K

Sales

82-208

Foot Traffic

156-833

Strategize your spending

Choose between automated or manual bidding.

Set a timeline

Set a lifetime or daily budget that suits your needs.

Run smart budgeting

Optimize ad frequency for each household.

“Increasing our social media spend felt like a race to the bottom, especially as Meta KPIs and costs kept shifting.”

Bridgette Coyne

Content Manager @ Car Stickers

Step 6:
See CTV's true impact,
inside Segwise

Live data

89

Conversions today

True ROAS in Segwise

See exactly how TV drives revenue, right next to every other channel in Segwise.

Segwise

Google Tag Manager

Google Analytics

Funnel

Haus

Singular

AppsFlyer

Adjust

BigCommerce

Unified attribution

Measure TV the same way Segwise measures the rest of your stack.

Real-time reporting dashboard showing campaign performance metrics

Optimize with confidence

Double down on the campaigns driving real ROAS and trim the rest.

See exactly how TV drives revenue, right next to every other channel in Segwise.

Measure TV the same way Segwise measures the rest of your stack.

Double down on the campaigns driving real ROAS and trim the rest.

“These kinds of reads build trust between marketing and finance, it’s what allows organizations to move faster and scale confidently.”

Richard Khang

Co-founder and CRO @ Work Magic

Plugs into the tools you trust

Don't take our word for it

“We want this to be part of our mix long term, and we know it can be with a partner like Vibe.”

Sheryl Clark

President & CEO @ Boston Proper

“We knew we needed a platform that could help us be an objective third-party truth — where our money is going and where it's coming from.”

Oscar Romano

COO @ Blindster

“Retargeting proved to be our sweet spot, driving engagement and measurable results.”

Jake Kloberdanz

CEO @ ONEHOPE

“These kinds of reads build trust between marketing and finance, it’s what allows organizations to move faster and scale confidently.”

Richard Khang

Co-founder and CRO @ Work Magic

“Partnering with Vibe for our OTT advertising has been an absolute game-changer. ”

Lauren Jones

Owner @ Herb Jones

“Increasing our social media spend felt like a race to the bottom, especially as Meta KPIs and costs kept shifting.”

Bridgette Coyne

Content Manager @ Car Stickers

“We don’t have a big team that can spin up made-for-TV creative. Being able to reuse and adapt what we already have — that’s been huge.”

Jasmine Abney

Sr Manager Paid Social @ Sijo

“Vibe’s account management team was super helpful in getting us on board and the platform is so easy to use and transparent. I can really drill down on the data I’m actually interested in.”

Michael Schneider

Marketing Lead @ Branded Bills

“With Vibe, site visits, real engagement and evidence. For a team built on results, Vibe turned TV into a performance channel they can trust.”

JJ Quest

Chief Strategist @ Conquest

Partnering with Vibe for our OTT advertising has been an absolute game-changer.

Lauren Jones

Owner

Increasing our social media spend felt like a race to the bottom, especially as Meta KPIs and costs kept shifting.

Bridgette Coyne

Content Manager

Vibe’s account management team was super helpful in getting us on board and the platform is so easy to use and transparent. I can really drill down on the data I’m actually interested in.

Michael Schneider

Marketing Lead

With Vibe, site visits, real engagement and evidence. For a team built on results, Vibe turned TV into a performance channel they can trust.

JJ Quest

Chief Strategist

To see us on a commercial, literally on someone's screen at home, was phenomenal. Retargeting proved to be our sweet spot, driving engagement and measurable results.

Meg K.

Creative Director

Partnering with Vibe for our OTT advertising has been an absolute game-changer.

Lauren Jones

Owner

With Vibe, site visits, real engagement and evidence. For a team built on results, Vibe turned TV into a performance channel they can trust.

JJ Quest

Chief Strategist

Vibe has an easy-to-use platform - we initially started with a retargeting campaign and saw a 3% lift in returning web visitors.

Erik E.

Marketing PM

Intuitive platform that delivers real results. Top-notch support and a powerful tool for businesses looking to grow.

Philip R.

CEO

Our rep was incredibly helpful, collaborating to maximize our reach and revenue on our first campaign.

Drew B.

Executive Assistant

Easy to use platform for testing multiple strategies. Our account exec goes above and beyond, and it's much more cost effective than Meta.

Elana G.

Chief Growth Officer

Easy to use with all analytics readily available. Top notch customer service that answers questions easily.

Sarah R.

Digital Marketing Specialist

Partnering with Vibe for our OTT advertising has been an absolute game-changer.

Lauren Jones

Owner

With Vibe, site visits, real engagement and evidence. For a team built on results, Vibe turned TV into a performance channel they can trust.

JJ Quest

Chief Strategist

Vibe has an easy-to-use platform - we initially started with a retargeting campaign and saw a 3% lift in returning web visitors.

Erik E.

Marketing PM

Intuitive platform that delivers real results. Top-notch support and a powerful tool for businesses looking to grow.

Philip R.

CEO

Our rep was incredibly helpful, collaborating to maximize our reach and revenue on our first campaign.

Drew B.

Executive Assistant

Easy to use platform for testing multiple strategies. Our account exec goes above and beyond, and it's much more cost effective than Meta.

Elana G.

Chief Growth Officer

Easy to use with all analytics readily available. Top notch customer service that answers questions easily.

Sarah R.

Digital Marketing Specialist

Partnering with Vibe for our OTT advertising has been an absolute game-changer.

Lauren Jones

Owner

With Vibe, site visits, real engagement and evidence. For a team built on results, Vibe turned TV into a performance channel they can trust.

JJ Quest

Chief Strategist

Vibe has an easy-to-use platform - we initially started with a retargeting campaign and saw a 3% lift in returning web visitors.

Erik E.

Marketing PM

Intuitive platform that delivers real results. Top-notch support and a powerful tool for businesses looking to grow.

Philip R.

CEO

Our rep was incredibly helpful, collaborating to maximize our reach and revenue on our first campaign.

Drew B.

Executive Assistant

Easy to use platform for testing multiple strategies. Our account exec goes above and beyond, and it's much more cost effective than Meta.

Elana G.

Chief Growth Officer

Easy to use with all analytics readily available. Top notch customer service that answers questions easily.

Sarah R.

Digital Marketing Specialist

Partnering with Vibe for our OTT advertising has been an absolute game-changer.

Lauren Jones

Owner

With Vibe, site visits, real engagement and evidence. For a team built on results, Vibe turned TV into a performance channel they can trust.

JJ Quest

Chief Strategist

Vibe has an easy-to-use platform - we initially started with a retargeting campaign and saw a 3% lift in returning web visitors.

Erik E.

Marketing PM

Intuitive platform that delivers real results. Top-notch support and a powerful tool for businesses looking to grow.

Philip R.

CEO

Our rep was incredibly helpful, collaborating to maximize our reach and revenue on our first campaign.

Drew B.

Executive Assistant

Easy to use platform for testing multiple strategies. Our account exec goes above and beyond, and it's much more cost effective than Meta.

Elana G.

Chief Growth Officer

Easy to use with all analytics readily available. Top notch customer service that answers questions easily.

Sarah R.

Digital Marketing Specialist

Increasing our social media spend felt like a race to the bottom, especially as Meta KPIs and costs kept shifting.

Bridgette Coyne

Content Manager

To see us on a commercial, literally on someone's screen at home, was phenomenal. Retargeting proved to be our sweet spot, driving engagement and measurable results.

Meg K.

Creative Director

It was easy to set up our campaign for Hard Bottoms Flooring and tweak the campaign because Vibe takes customer success very seriously. Our CPM is only $15.15 and we're gaining traction. Thank you Vibe!!!!

Susan G.

Online Course Developer

Great service, responsive team, excellent results. I wasn't expecting to get ROAS on streaming TV...

Ernest C.

owner

Easy to modify campaigns and reach your specific demographic.

Matt W.

Team Lead

Great team with prompt answers to questions and concerns.

Liam C.

Marketing MAnager

Easy-to-use platform. Saw a 3% lift in returning web visitors—an exciting result. Would recommend.

Erik E.

Marketing PM

Increasing our social media spend felt like a race to the bottom, especially as Meta KPIs and costs kept shifting.

Bridgette Coyne

Content Manager

To see us on a commercial, literally on someone's screen at home, was phenomenal. Retargeting proved to be our sweet spot, driving engagement and measurable results.

Meg K.

Creative Director

It was easy to set up our campaign for Hard Bottoms Flooring and tweak the campaign because Vibe takes customer success very seriously. Our CPM is only $15.15 and we're gaining traction. Thank you Vibe!!!!

Susan G.

Online Course Developer

Great service, responsive team, excellent results. I wasn't expecting to get ROAS on streaming TV...

Ernest C.

owner

Easy to modify campaigns and reach your specific demographic.

Matt W.

Team Lead

Great team with prompt answers to questions and concerns.

Liam C.

Marketing MAnager

Easy-to-use platform. Saw a 3% lift in returning web visitors—an exciting result. Would recommend.

Erik E.

Marketing PM

Increasing our social media spend felt like a race to the bottom, especially as Meta KPIs and costs kept shifting.

Bridgette Coyne

Content Manager

To see us on a commercial, literally on someone's screen at home, was phenomenal. Retargeting proved to be our sweet spot, driving engagement and measurable results.

Meg K.

Creative Director

It was easy to set up our campaign for Hard Bottoms Flooring and tweak the campaign because Vibe takes customer success very seriously. Our CPM is only $15.15 and we're gaining traction. Thank you Vibe!!!!

Susan G.

Online Course Developer

Great service, responsive team, excellent results. I wasn't expecting to get ROAS on streaming TV...

Ernest C.

owner

Easy to modify campaigns and reach your specific demographic.

Matt W.

Team Lead

Great team with prompt answers to questions and concerns.

Liam C.

Marketing MAnager

Easy-to-use platform. Saw a 3% lift in returning web visitors—an exciting result. Would recommend.

Erik E.

Marketing PM

Increasing our social media spend felt like a race to the bottom, especially as Meta KPIs and costs kept shifting.

Bridgette Coyne

Content Manager

To see us on a commercial, literally on someone's screen at home, was phenomenal. Retargeting proved to be our sweet spot, driving engagement and measurable results.

Meg K.

Creative Director

It was easy to set up our campaign for Hard Bottoms Flooring and tweak the campaign because Vibe takes customer success very seriously. Our CPM is only $15.15 and we're gaining traction. Thank you Vibe!!!!

Susan G.

Online Course Developer

Great service, responsive team, excellent results. I wasn't expecting to get ROAS on streaming TV...

Ernest C.

owner

Easy to modify campaigns and reach your specific demographic.

Matt W.

Team Lead

Great team with prompt answers to questions and concerns.

Liam C.

Marketing MAnager

Easy-to-use platform. Saw a 3% lift in returning web visitors—an exciting result. Would recommend.

Erik E.

Marketing PM

Vibe’s account management team was super helpful in getting us on board and the platform is so easy to use and transparent. I can really drill down on the data I’m actually interested in.

Michael Schneider

Marketing Lead

Vibe has completely changed the game for our marketing strategy! I love being able to self-service my campaign, and have full control over channels, targeting and budget. Plus, the campaign analytics are unmatched!

Katherine W.

Marketing Specialist

Helpful, hands-on support that guides you through each step.

Jane M.

Co-owner

Get customers for cheaper than Meta. Very easy to use, fast support, and seamless Shopify integration.

Keith H.

Fractional CMO

Intuitive interface, powerful targeting, and insightful reporting that makes streaming advertising accessible to businesses of any size.

Dan B.

Co-founder, Marketing Director

Helpful, friendly support with insightful expertise. Super simple campaign setup with an easy-to-use UI.

Dustin E.

Marketing Director

Vibe’s account management team was super helpful in getting us on board and the platform is so easy to use and transparent. I can really drill down on the data I’m actually interested in.

Michael Schneider

Marketing Lead

Vibe has completely changed the game for our marketing strategy! I love being able to self-service my campaign, and have full control over channels, targeting and budget. Plus, the campaign analytics are unmatched!

Katherine W.

Marketing Specialist

Helpful, hands-on support that guides you through each step.

Jane M.

Co-owner

Get customers for cheaper than Meta. Very easy to use, fast support, and seamless Shopify integration.

Keith H.

Fractional CMO

Intuitive interface, powerful targeting, and insightful reporting that makes streaming advertising accessible to businesses of any size.

Dan B.

Co-founder, Marketing Director

Helpful, friendly support with insightful expertise. Super simple campaign setup with an easy-to-use UI.

Dustin E.

Marketing Director

Vibe’s account management team was super helpful in getting us on board and the platform is so easy to use and transparent. I can really drill down on the data I’m actually interested in.

Michael Schneider

Marketing Lead

Vibe has completely changed the game for our marketing strategy! I love being able to self-service my campaign, and have full control over channels, targeting and budget. Plus, the campaign analytics are unmatched!

Katherine W.

Marketing Specialist

Helpful, hands-on support that guides you through each step.

Jane M.

Co-owner

Get customers for cheaper than Meta. Very easy to use, fast support, and seamless Shopify integration.

Keith H.

Fractional CMO

Intuitive interface, powerful targeting, and insightful reporting that makes streaming advertising accessible to businesses of any size.

Dan B.

Co-founder, Marketing Director

Helpful, friendly support with insightful expertise. Super simple campaign setup with an easy-to-use UI.

Dustin E.

Marketing Director

Vibe’s account management team was super helpful in getting us on board and the platform is so easy to use and transparent. I can really drill down on the data I’m actually interested in.

Michael Schneider

Marketing Lead

Vibe has completely changed the game for our marketing strategy! I love being able to self-service my campaign, and have full control over channels, targeting and budget. Plus, the campaign analytics are unmatched!

Katherine W.

Marketing Specialist

Helpful, hands-on support that guides you through each step.

Jane M.

Co-owner

Get customers for cheaper than Meta. Very easy to use, fast support, and seamless Shopify integration.

Keith H.

Fractional CMO

Intuitive interface, powerful targeting, and insightful reporting that makes streaming advertising accessible to businesses of any size.

Dan B.

Co-founder, Marketing Director

Helpful, friendly support with insightful expertise. Super simple campaign setup with an easy-to-use UI.