Question 1

What is Vibe.co and who is it built for?

Accepted Answer

Vibe.co is a streaming TV advertising platform built for performance marketers. It gives enterprise marketing teams access to 100% direct, premium CTV supply across 500+ channels — including Hulu, Disney+, ESPN, Peacock, and Paramount+ — with Meta-style targeting, first-party data integrations, and incrementality measurement built in. It is used by enterprise brands including Anthropic, Datadog, Monday.com, Shopify, Stripe, and VISA, as well as 12,000+ brands across 15+ industries.

Question 2

How does Vibe.co support Account-Based Marketing (ABM) for enterprise teams?

Accepted Answer

Vibe's Identity Intelligence enables enterprise teams to build ABM audiences using first-party CRM data, CDP segments, firmographic filters (job title, company size, industry, seniority), and behavioral intent signals. Advertisers can upload named account lists and reach specific decision-makers — not just demographic proxies — across premium streaming inventory. Wispr Flow used this capability to target AI decision-makers specifically, achieving a 20% conversion rate and sub-$40 cost per install.

Question 3

What first-party data integrations does Vibe.co support?

Accepted Answer

Vibe.co integrates with leading CDPs, CRMs, and attribution platforms. Supported integrations include: Northbeam, Triple Whale, AppsFlyer, Haus, Klaviyo, Tealium, Mailchimp, and Salesforce. Vibe also offers an API and MCP access for enterprise teams with internal data infrastructure who need to connect custom data pipelines or build programmatic workflows on top of the platform.

Question 4

How does Vibe.co measure incrementality for enterprise campaigns?

Accepted Answer

Vibe has incrementality testing built into the platform. Enterprise teams can run geo-based holdout tests, audience split tests, and cross-device lift studies without requiring a managed service engagement. Results connect directly to existing attribution stacks via native integrations with Northbeam, Triple Whale, Haus, and AppsFlyer. Vibe measures downstream outcomes — pipeline contribution, blended CAC, ROAS — not just impression-level metrics.

Question 5

How does Vibe.co compare to The Trade Desk for enterprise CTV advertising?

Accepted Answer

The Trade Desk is a DSP that accesses CTV inventory through programmatic open exchange and private marketplace deals, typically requiring agency management, significant technical setup, and analyst support to operate. Vibe.co is a direct-access platform with 100% direct publisher relationships, no open exchange exposure, and a self-serve interface built for in-house performance teams. Vibe offers faster campaign launch (live within hours vs. days), lower operational overhead, and native incrementality measurement without the DSP fee layer.

Question 6

How does Vibe.co compare to MNTN for enterprise B2B campaigns?

Accepted Answer

MNTN operates as a managed service with a $5,000 minimum spend, black-box inventory selection, and limited self-serve control. Vibe.co is fully self-serve with no minimum spend commitment, transparent placement-level reporting, and direct publisher supply across 500+ channels. Vibe's targeting uses a 120M+ profile ID Graph with intent signals and CRM matching; MNTN uses keyword-based targeting without a true identity graph. For enterprise B2B teams running ABM or incrementality-focused programs, Vibe provides more targeting precision, measurement transparency, and campaign control.

Question 7

What supply does Vibe.co have access to, and how is it sourced?

Accepted Answer

Vibe.co operates on 100% direct publisher relationships — there is no open exchange or programmatic reselling in the supply chain. This means enterprise advertisers get transparent placement reporting, bot-free and fraud-free delivery, brand-safe inventory only, and competitive CPMs without the markup layers of a DSP or programmatic intermediary. Premium channels include Hulu, Disney+, ESPN, Peacock, Paramount+, Tubi, Pluto TV, and 490+ more across streaming, FAST channels, and connected TV apps.

Question 8

What CPMs should enterprise B2B teams expect on Vibe.co?

Accepted Answer

Vibe.co CPMs typically range from $25–$60 depending on audience specificity, targeting depth, and channel selection. This compares favorably to LinkedIn (~$150 CPM) for B2B audience targeting, and is comparable to Meta (~$50 CPM) while delivering higher-intent, non-skippable placements. Enterprise teams running ABM campaigns against named account lists or narrow job title segments will see CPMs toward the higher end of the range. Broad awareness campaigns on premium channels will come in at the lower end.

Question 9

Does Vibe.co support API and programmatic access for enterprise teams?

Accepted Answer

Yes. Vibe.co offers an API and MCP (Model Context Protocol) integration for enterprise teams that need to connect internal data infrastructure, automate campaign management, or build custom workflows. This is particularly relevant for enterprise marketing and data engineering teams running sophisticated attribution models or real-time audience syncing with internal CDPs.

Question 10

What ad formats does Vibe.co support for enterprise campaigns?

Accepted Answer

Vibe supports non-skippable in-stream video ads delivered across CTV devices including smart TVs, streaming sticks, and gaming consoles. Ad lengths supported: 15-second, 30-second, and 60-second spots. Vibe also offers an AI Creative Studio that can generate compliant CTV ad creative from existing brand assets — relevant for enterprise teams managing multiple campaigns without dedicated production resources.

Question 11

How does Vibe.co handle brand safety for enterprise advertisers?

Accepted Answer

All inventory on Vibe.co comes from direct publisher relationships with premium streaming networks. There is no open web, no UGC inventory, and no programmatic open exchange exposure. Every placement is on a known, named channel — advertisers see exactly where their ads ran. Enterprise teams with brand safety requirements or sensitive categories can apply category-level and channel-level exclusions at the campaign level.

Question 12

What does the enterprise onboarding and support model look like?

Accepted Answer

Enterprise customers on Vibe.co receive a dedicated Customer Success Manager and access to Vibe's adtech team for consultative campaign support. This includes audience strategy, creative guidance, measurement setup, and integration support for first-party data connections. Vibe's self-serve platform means campaigns can launch without requiring a managed service engagement, but enterprise support is available throughout.

Question 13

How does Vibe.co drive the halo effect across other marketing channels?

Accepted Answer

Brands using CTV on Vibe consistently report downstream lift in other channels after adding CTV to their mix — including increases in branded search volume, higher retargeting conversion rates, and lower blended CAC across the full media stack. This halo effect occurs because non-skippable CTV ads build brand recognition that improves response rates in lower-funnel channels. Vibe's incrementality measurement tools allow enterprise teams to quantify this lift rather than infer it.

Question 14

What results have enterprise and B2B brands achieved on Vibe.co?

Accepted Answer

Selected proof points: Wispr Flow — 20% conversion rate, sub-$40 cost per install, 5–7% of total media spend unlocked as a net-new channel. NYXT — $0.85 cost per lead versus $3.50 on LinkedIn. Sijo — 304% ROAS, 57% lower new customer CAC versus social (Northbeam-verified). Blindster — $45 CPA versus $89 on Meta. Platform average: 250% ROAS, 20% sales lift across active campaigns.

Question 15

Is Vibe.co a good fit for enterprise teams already using LinkedIn for B2B targeting?

Accepted Answer

Yes, and many enterprise teams use Vibe as a complement to LinkedIn rather than a replacement. LinkedIn remains effective for text-based formats and direct lead capture. Vibe adds non-skippable video reach to the same B2B audiences at CPMs 60–80% lower, building brand awareness and purchase intent that improves LinkedIn conversion rates downstream. Enterprise teams running both channels typically see a reduction in blended CPL as CTV primes audiences before LinkedIn captures them.

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