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Vibe.co does not charge any platform, subscription, extra user seat, or joining fees, so the budget users decide to set per campaign is the exact amount their account will be charged for. After that, the budget is really up to them, but here are some guidelines to help. CPMs (Cost Per Mille) vary according to the type of channel and targeting you are looking for, but typical CPMs for a CTV performance campaign range between $15 and $25.
Like most programmatic DSPs, Vibe.co does not currently offer clickable ads. Users can, however, monitor conversion by setting a Vibe.co pixel tracker or integrating their Google Analytics account with the Vibe.co platform.
The Vibe.co team is laser focused on our mission to deliver a radically impactful, simple, and transparent platform. That’s why the vast majority of our team is made up of engineers working relentlessly to improve the Vibe.co product, while we leave the creative part up to our amazing users!
Vibe.co offers three types of pixel tracking: web traffic, lead, and purchase. Users can also select the attribution window of their choice (1 hour, 6 hours, 12 hours, 24 hours, 48 hours, 72 hours, or 7 days). Vibe.co also integrates with Google Analytics and MMPs for further measurement granularity.